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OVERVIEW
Petco Rebranding
Petco Rebranding
Petco, founded in 1965 in San Diego, started as a mail order business providing veterinary supplies before shifting to retail in 1979. This move led to its expansion across the U.S. offering a variety of pet supplies. By the 1990s, Petco became a prominent player in the pet industry and launched its "Think Adoption First" initiative to promote pet adoption. In the 2000s, it embraced e-commerce and expanded services like grooming, training, and veterinary care.
Petco, founded in 1965 in San Diego, started as a mail order business providing veterinary supplies before shifting to retail in 1979. This move led to its expansion across the U.S. offering a variety of pet supplies. By the 1990s, Petco became a prominent player in the pet industry and launched its "Think Adoption First" initiative to promote pet adoption. In the 2000s, it embraced e-commerce and expanded services like grooming, training, and veterinary care.
Project Type
Brand Design, Art Direction
Brand Design, Art Direction
Team
Liya Yan, Rommy Duenas, Aditi Joshi, Jaylin Pinguil
My Roles
Brand Design, Art Direction, Motion Design
Brand Design, Art Direction, Motion Design
Tools
Illustrator, Photoshop, After Effect
Illustrator, Photoshop, After Effect
Problem
The recent logo feels overly minimalistic and pushes away from the brand’s original image, which was friendly and warm.
The recent logo feels overly minimalistic and pushes away from the brand’s original image, which was friendly and warm.
Solution
Use warmer colors, softer typography, and a refreshed mascot to restore friendliness, character, and emotional connection.
Use warmer colors, softer typography, and a refreshed mascot to restore friendliness, character, and emotional connection.
Problem
The recent logo feels overly minimalistic and pushes away from the brand’s original image, which was friendly and warm.
Solution
Use warmer colors, softer typography, and a refreshed mascot to restore friendliness, character, and emotional connection.
Brand Profile
Brand Profile
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Positioning Statement
Positioning Statement
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For pet parents, Petco is the go-to for all thing pets that offers trustworthy sustainable high-quality products and honest services, because we believe pets are part of the family and deserve to look their best and feel their best.
For pet parents, Petco is the go-to for all thing pets that offers trustworthy sustainable high quality products and honest services, because we believe pets are part of the family and deserve to look their best and feel their best.
Mission
Mission
To improve the lives of pets and their parents by providing high-quality products, expert care, and support for pet health, adoption, and responsible ownership.
To improve the lives of pets and their parents by providing high-quality products, expert care, and support for pet health, adoption and responsible ownership.
Vision
Vision
Petco’s vision is to inspire and advocate for the well-being of pets and their parents by building an informed, empowered community through expert care, trusted services, and quality products.
Petco’s vision is to inspire and advocate for the well-being of pets and their parents by building an informed, empowered community through expert care, trusted services, and quality products.
Brand Identity Design
Brand Identity Design
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Design Statement
Design Statement
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Currently Petco design is cold, serious and fails to establish a connection between pets and consumers. In re-branding we aim to design a visual identity that is modern, welcoming and approachable.
Currently Petco design is cold, serious and fails to establish a connection between pets and consumers. In re-branding we aim to design a visual identity that is modern, welcoming and approachable.
Master Brand Identity
Clear Space
Structure Analysis
Dynamic System
Dynamic System
Mark Structure Analysis
Brand Color Pallet
Brand Typeface
Application
Application
Social Media